This guide will talk about how to increase your revenue after you’ve released a game. Everything detailed here is only worthwhile if the game is somewhat successful. Post-release promotion After release, you should still do a bit of promotion around game updates. In my experience, they generally have little impact on sales unless some streamer… Continue reading A guide to post-release marketing
Minimalist game marketing guide
This guide will talk about how to market your game to aim for financial success on Steam. There’s a lot to cover, so I’ll try to keep it short and concise. Game idea The most important marketing factor in your game’s success is making a game people want to play (it should also be a… Continue reading Minimalist game marketing guide
Gods vs Horrors post-mortem
On November 2023 I quit my cushy Data Scientist job to make the roguelike autobattler Gods vs Horrrors (GvH). On May 5th 2025 I released it and in its first month and a half it’s sold over 7k copies and made me a bit more than 25k$. In this post I’ll talk about my journey… Continue reading Gods vs Horrors post-mortem
The streamer sponsorship model is broken, here’s how I’d fix it
Having a streamer play your game is probably the most effective way to market it. This can happen organically, or via streamer sponsorship (you pay the streamer to play your game). Having creators organically cover your game is great, but I’d also be happy to pay them to cover my game. In fact, I’d love… Continue reading The streamer sponsorship model is broken, here’s how I’d fix it
How to find relevant streamers and youtubers for your game
When promoting your game, finding the right streamers to contact is key to increasing the chances that they’ll play it and help you gain visibility. By following this strategy, my first game (The Ouroboros King) reached over 4.5 million views on YouTube. In this post, I’ll walk you through my methodology to identify the most… Continue reading How to find relevant streamers and youtubers for your game
How to email streamers to get your game covered
Hi, I’m Oriol, and in February 2023 I launched The Ouroboros King (a chess roguelike). Its success allowed me to quit my job and become a full-time indie developer. The most important external factor for the game’s commercial success was getting covered by content creators, reaching over 4.5 million views on YouTube. In this post,… Continue reading How to email streamers to get your game covered
How to make a digital card game
In this post, I’ll describe the system I use to make cards with unique abilities for my roguelike deckbuilding auto battler Gods vs Horrors. The game is similar in mechanics to Hearthstone’s Battlegrounds mode (HS BGs), and Super Auto Pets, but the system could easily be adapted to make a game like Slay the Spire… Continue reading How to make a digital card game
The Ouroboros King, 1-year post mortem
On February 27th, I celebrated a year since the release of The Ouroboros King. I’ll use this opportunity to share some of the numbers and analyze the value and efficiency of my actions. I also wrote a post-mortem concerning the game’s development and release. Results Steam: iOS (released in November): Android (released in November): Costs:… Continue reading The Ouroboros King, 1-year post mortem
How much should you pay streamers to play your game?
Having a streamer play your game is probably the most effective way to market your game. One way to increase the odds of this happening is by sponsoring them. But how much should you pay a streamer to play your game while still making money? In this post, I’ll analyze sales data from periods when… Continue reading How much should you pay streamers to play your game?
The Ouroboros King, development post mortem
This post will be a summary of how I developed The Ouroboros King, a chess roguelike, and my first commercial game. The post will cover development until its release, including planning, marketing, and coding. I will cover what happened post-release in a future post. I initially wrote a “more narrated” post but it felt too… Continue reading The Ouroboros King, development post mortem